SocialSafe – a new Facebook application – can you trust us?

How do you trust new web applications/services? We at SocialSafe are a new Facebook application to backup your data - how can we generate trust in our application?

Over the weekend I engaged with @treypennington through Twitter and one aspect of the conversation was how can users trust our SocialSafe Facebook application because we are a new business? – on what basis is trust given or earned?  A fascinating question for us at SocialSafe because we are involved in backups of user’s Facebook data – if we are not trusted to follow Facebook privacy rules then people won’t use our application.  I have searched the internet on this issue and found lots of problem reports of spam generation, phishing and worse, but not a lot on how to actually determine whether an application or service is trustworthy – clearly a difficult issue.

Facebook contains an enormous amount of data about yourself and your friends and when you let an application use your logon details that is a huge amount of trust you are placing in the application – the Facebook API allows access to most of the data Facebook has for you, and this is not controlled in the same way as your Facebook privacy settings work for friends.  There are rules and principles posted by Facebook for application authors to follow, but have they followed them? – there is no way to check.

First stop for anyone looking at a new service if you do not know who is providing it or have not been recommended to it by someone else you trust, must be the Privacy Policy of the website behind the application/service and/or their T&Cs/Terms of Service.  See what they say and think about whether the use they are going to put your data to is reasonable.  For example we at SocialSafe make a strong point that we do NOT see any of your data – our application sits on your computer and your data downloads from Facebook to your computer without us at SocialSafe seeing it in any way (other than anonymous stats that you have to enable).

Another aspect of trust that Trey mentioned which I had not thought of before was who are we? – not the company, but the founders behind the company.  A good point I think – if we put down our biographies and there is some history to what we’ve done then that is at least a pointer to our trustworthiness or not.  Of course we could lie in those bios, but some searching on the internet would expose that (I hope!).  This is difficult for the younger entrepreneurs I acknowledge as they do not necessarily have the history of accomplishments, but honesty can come across in writing and so even the bio of an 18 year old entrepreneur is worthwhile I suggest.  We are changing our web site to reflect this point and will refer to our two founding companies, iBundle and 1Minus1, and will be adding bios to our details at iBundle.

So that gives two methods of researching the trustworthiness or not of an app.  Apart from personal recommendations (and on what basis do those involve knowing whether the app is trustworthy?) what other methods are there? – I’d love to hear from you what you think of this issue and any methods you use.

A social web has to be a trustworthy web – anything that can be done to improve true trust (whilst retaining usability) must be a good thing.


  1. Think your app is very promising. I hope you’ll be adding support for links, which is probably the biggest data asset I’ve made in Facebook — far more so than photos.

    1. Thank you for your comment. Links is on our list of enhancements, though it hasn’t been highlighted as a priority item before. The next major enhancement will be the Wall. However, I have noted you interest in Links which will help bump it up the priority order – you can also vote on our future enhancements at http://socialsafe.uservoice.com/. Jules

  2. One suggestion> pull together a real time search of what people are saying about your app. Have this displayed prominently on the site without editing. A kind of recommendations tool I guess.

Comments are closed.