Facebook has once again made changes to its News Feed algorithm, this time in an attempt to show content based upon its relevancy events that might be happening in real-time.
As a result of the feedback Facebook has received from users about the presence of days old posts in their News Feeds, the social network has said it will look at the events trending on Facebook and try to tailor the content shown depending on what might be happening right now. A blog post published yesterday shed some more light on the latest changes to the Facebook News Feed algorithm:
“Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore.”
There will also be a link between what appears in your News Feed and what topics are trending on Facebook:
“This means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed, so you can see it sooner.”
The ‘timeliness’ of posts will also be decided by how soon engagement occurs in relation to when the content was first posted. If it occurs a significant period of time after the post was made, then its less likely that the post will be given prominence in the news feed later on.
Once again, it’s a case of trial and error, as Facebook continually tries to enhance user engagement, and time spent on the site. After all, time spend on the site is time spent in an environment where users are exposed to Facebook ads, which is the name of game for Facebook and its shareholders.
Will latest tweaks improve the user experience? Only time will tell, but this will by no means be the last we hear of changes to the Facebook News Feed algorithm.