Friday Fun: The Future of Video

I don’t know if you have noticed the recent trends on social media towards sharing video and the importance of video on social media sites.  Statistically other than Google search YouTube is the most popular video site in the world however Facebook and Twitter now have video embedded into their timelines as well.  The difference here is that if you share video directly through these sites rather than by linking to YouTube you will get more views on these sites.

This in itself leads to a question, do you put your video up on YouTube and link to it from the other sites or do you upload it to multiple places… The answer to this is simple, what is the purpose of your video? To reach as many people as possible or to reach friends, family and colleagues… If it is to reach as many people as possible I would recommend that you upload your video to YouTube but also upload to the social media sites separately don’t link out from YouTube to Facebook as you will lose some of your reach.

For more personal video’s that you really just want to share with those close to you share them directly on Facebook or Twitter.  You aren’t after views as such but you are after family noticing them or friends so focus on what is important.

Over the next few months you will see that we are updating our digi.me help and how to videos, let me know what subject areas you would find useful for us to record short videos of and we will share them with you on Facebook and here on our blog.

About Sarah Lamb

I'm a gadget lover who has a background in technology, marketing and working with startups. I run a community network called Girl Geek Dinners to support women in tech during my spare time (not that there is as much of that as there used to be as I have two toddlers to look after as well).

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