10 top tips for social media confidence

Want to do more on social media but unsure where to start? Fear not – you’re not alone and we can help.

The sheer volume of information flowing past your eyes when you look at any platform can be intimidating, but start small and know what you want to achieve, and there is very little you can do wrong.

So, without further ado, here are our top tips for getting on top of social media quickly. They’re only guidelines, so feel free to adapt them – but the most important thing is just to get posting!

1) Don’t overcommit. This shouldn’t be a stress, so don’t go crazy and vow to update everything every 20 minutes of every working day. Rather, aim for at least three times a week on each platform you use.

2) Quality beats quantity. Better to share less and it be interesting, than put up things you haven’t read properly or that don’t fully reflect your/the product values in the rush to update your status with something (this goes back to no 1). As part of this, know overall (and ideally with each post) who your audience is and what you want them to do (be more aware of you, buy something etc)

3) Make it personal. While you may well be operating a business account, people like to do business with people, and so personalising what you say, and adding in bits of your life where you’re happy and it’s relevant, is often a very good way of making your followers know and trust you.

4) Analyse post engagements to see if you can see any kind of pattern – do you get most interactions in the morning, evening, or is there quite a uniform spread? Target it if so, aim for a spread of times if not. You can pre-schedule both tweets and FB posts using either Buffer or Hootsuite.

5) Aim for a spread of news/informative posts and pure sales pitches – I’ve seen 70/30 per cent seen as a good balance.

6) Find a quick and easy way to aggregate the types of articles you might want to look for, so that you can always find source material with ease. I recommend Feedly, which allows you to search and group articles by area type.

7) Follow other industry figures and look at what they do, how they do it and what they link to. Not to copy, exactly, but to get inspiration for what you want on your own feed.

8) Follow people in the same/related fields as you, so you can get an increased following of relevant users, get involved in industry conversations, be aware of news, and get inspiration for other posts.

9) Consider doing something like product of the week, where you look at a particular product in detail in a review style and/or competitions to win products or services.

10) Add value to everything you post and give people a reason to follow you and buy from you!

Of course, once you’ve started posting and interacting on your social media accounts, you’re going to want to download digi.me so that you can retain everything and reuse it as needed!

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