Fixing the personal data privacy paradox by sharing more

Right now, you’re leaking data about yourself with every move you make online – and businesses, desperate to make themselves relevant, grab this from behind your back.

But what data they get is often out of date or just plain wrong, resulting in them wasting your time with poorly-targeted ads. Irritating for you, and no good to them either.

But you can’t do anything about this because you don’t own the data, even though you created it.

So what are your options? A traditional privacy seesaw suggests you share more and have less privacy, or lock down your data and don’t share it.

This set-up doesn’t work for individuals who can’t maximise use of their personal data and doesn’t help businesses who want to provide tailored services either.

Yet it doesn’t have to be this way – and when we change the perspective and put you, the individual, at the centre of your data – well, then things start to get really interesting…

How interesting? Well, using digi.me means you can share more of your personal data while increasing your privacy.

Our app lets you gather all your data together privately.

We also enable you to share it – with businesses in return for value which may be a service, for convenience or reward.

This is called the Internet of Me – where you are at the centre of your digital life, owning and controlling your data.

And it’s the only thing that makes sense. After all, who else would you trust with all the data about you?

So how does this change the privacy see-saw we talked about? Because you’re in charge of your information and where it goes.

So a bank can now ask you for information to assess your creditworthiness directly, for example. Today they can’t do this; they are reliant on 3rd party aggregators who often don’t have a full or even correct picture.

With digi.me, the bank can ask for your data, you can agree and your digi.me app will pass that data to the bank for the specific and sole purpose of calculating your creditworthiness – a contractual commitment enforced by the digi.me Consent Certificate you agree to. This allows you to share more data than today, but more privately and with you in control.

However, it can be even better than this specific example.

How? Well the bank received your data to calculate your creditworthiness, but in that scenario the bank has to store your data, protect it from being used incorrectly or being hacked – all costing the bank resources and money.

Yet all they really want is to know your creditworthiness score – your data is just a step on the route to that score.

Now that you own the data yourself why not bring the processing to the data, rather than the data to the processing? You can download a bank app and the app can look at your data, analyse it and ONLY send the creditworthiness score to the bank – your data never leaves your device.

So you have shared detailed financial data with the app but it has remained 100 per cent private to you – sharing more with greater privacy.

My favourite new example is an app to keep you healthy built on the digi.me platform for major health businesses.

This gives you health advice whilst processing your health and wearables data locally, not sharing anything with any 3rd party.

No data leaves your device, and yet you win by being healthier and the business wins by reducing healthcare costs and health insurance claims. 100 per cent private and a true win-win for both the individual and the business.

So you now own all your personal data and businesses get the 100 per cent accurate, rich and deep data that they can use to build tailored experiences.

Enabled by digi.me, this is the Internet of Me and it is here today.

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