Data Privacy

Why 2018’s Data Privacy Day is more important than ever

The dedicated awareness day where internet users are urged to take more care over what they share and gain a deeper understanding of what can be done with that information is once again upon us.

January 28th is always Data Privacy Day, an international effort aimed at creating awareness about the importance of respecting privacy, safeguarding data and enabling trust. And it’s obviously a critical issue which has our full and ongoing support.

But in reality, every day should be Data Privacy Day – and 2018 is the first year where that shows a chance of being true.

Not only do we have the groundbreaking and exciting GDPR coming into law on May 25th, but conversation among world and business leaders at Davos, as well as on the front page of influential publications like The Economist, has centered on trust, in all areas of life.

Salesforce CEO Marc Benioff told a Davos panel on In Technology we Trust? that trust has to be the highest value of any company, saying: “What is the most important to you. Is it trust or is it growth? Because if anything trumps trust, then you are in trouble.”

And that’s absolutely true. So important, in fact, that it is not only our guiding principle here at, but also for every company working in the Personal Data Economy as a whole. Growth through trust is the only possible way forward for anyone these days.

So how do we gain trust, and what benefits can we bring to both users and our business through harnessing that trust? Those are the most important questions to be asking, both of your own business and of anyone who wants to use or access your data.

Because trust is going to be 2018’s competitive differentiator – and we all want to be on the right side of that.