The more friends, followers, and contacts we accrue online across an increasing number of social networks, the harder it becomes to notice when someone disconnects with us. Our overall numbers may still even appear to be going up, but this could actually be masking a deeper issue elsewhere.
No one wants to be unpopular, but if you find that you are losing fans on Facebook due to the type of content you are posting, or only a certain demographic of your audience is unfollowing you on Twitter, then you can take steps to achieve a better balance between the information that your brand messages need to convey, and what will keep your customers listening.
With SocialSafe, you can see who you have disconnected with every time you back up, and furthermore, you can export a list of these people and then look for trends among their bios. Being able to identify how much of your potential audience you may be losing is one thing, but what if you could find out where they are from and when they decided to make the conscious decision to disconnect with you. For example on a list of people who have unfollowed you on Twitter, you could filter them by location, and you might find that a significant proportion came from a certain location.
This also extends beyond your online marketing efforts. If you discovered that you had actually lost a significant number of fans in a particular geographic region, you might want to cross check this with any billboards, events, or other offline efforts you’d made to see if there were any correlation.
Too often the marketing metrics only measure the tangible positive results such as impressions, increases in registered users, sales and the like. Many a wise man has said that we learn more from our failures than we do from our successes. Why shouldn’t social media be the same?
To learn more about why people are disconnecting with you on your social networks and to find out who unfollowed you on Twitter, download the free version of SocialSafe now. Every time you back up your accounts you’ll be shown who you are no longer connected with since your last back up, so take advantage of the scheduler to make sure you back up automatically at regular intervals.