The great online war of our times, ad-blocking is an escalating battle which can never be concluded to the satisfaction of both sides, even as both are seeing increased and unexpected damage. So the only logical way forward is to take an entirely new path, one that changes the priorities and qualities of the precious … Continue reading Ad-blocking: new ideas in the unwinnable war of our time
Ad-blockers shot straight to the top of the paid-for apps list in the App Store when Apple's iOS9 update that allowed users to block mobile advertising was released. So far, so not unusual – ads are pesky little things, right? Popping-up unexpectedly when you least expect them and generally bloating pages, crucifying page load times … Continue reading Why ad-blockers really aren’t the data privacy win you might think
Toshiba has joined forces with digi.me to distribute our unique market-leading personal data software across Europe, North and Latin America. This global distribution deal, which will see the electronics giant partnering and promoting digi.me through their marketing and social media channels, as well as pre-installing it in a number of laptops and tablets in the … Continue reading Toshiba partners digi.me in new distribution deal
Facebook has recently made a number of changes to the way businesses can utilise advertising on the social network, increasing the specificity of ad campaigns. One such area that has been tinkered with of late is relationship status types, which has now been expanded to include all of these different options: Single In a relationship … Continue reading Facebook Expands Relationship Status Options For Ad-Targeting
This week Facebook has reported Q4 profits in excess of $500m, as well as a 63% increase in revenue, exceeding expectations. The main source of this growth is mobile advertising sales, with overall advertising revenue being up 76% from the same period last year. Not bad for a company that doesn't charge its users. No … Continue reading How Carl Sagan And Facebook’s Q4 Profits Can Highlight The Value Of Your Data
Twitter has just raised the bar in terms of cross-platform marketing, by giving US advertisers the opportunity to target people who will have just seen their television spots. After beta trials in May, Twitter's TV Ad Targeting is available to all US advertisers as of today. The re-marketing mechanism is pretty clever, and combines the … Continue reading Find Out How Twitter’s TV Ad Targeting System Works
Biz Stone, one of Twitter's co-founders, has recently offered his opinion on how Facebook should run its business. Writing on Medium, Stone revealed that he had taken a lengthy break from Facebook, for the most part due to the fact he had become "overwhelmed" by the "thousands of settings, features and choices" continually being added. On … Continue reading Biz Stone: ‘Facebook Should Go Freemium’ – Would You Ever Pay?