Tag Archives: differential privacy

Differential privacy? No, Apple, it’s all about private sharing

We think private sharing is this year’s differential privacy – and we’ll tell you why

Apple has hit the headlines again with news that it may not be using its vaunted differential privacy tool – which mines user data while protecting that person’s identity – quite as it said it would.

Differential privacy was last year’s big news from Apple, which has always talked a strong game on protecting user data. The idea is that by injecting random noise into personal data before it is uploaded to the cloud, Apple’s dataset as a whole can produce meaningful insights without personally identifying any individual users. They may or may not have made some changes to that, which are not our concern here.

But what did pique our interest here at digi.me was the most interesting line from the article, one that talks about a “failure of imagination” in correlating disparate data sets.

A ‘failure of imagination’ is absolutely the one thing we don’t lack here, having built a product that does just that very effectively. And actually, we’re confident that what we call private sharing is a much better way of, well, sharing your data privately.

Why? Crucially, you have control of your datasets, in your own 100pc secure library. If you choose to store that in the cloud, you and only you control access to it – digi.me doesn’t see, hold or touch your data, ever.

The biggest deal is in how you share your data – which is only on your terms, with consent that can be revoked at any time, through our unique Consent Access platform.

In short – you’re in the personal data driving seat with digi.me.

But the ultimate private sharing isn’t really sharing at all – this is when an app – which you have consented to let see certain and defined elements of your data – runs an algorithm over that data, simply returning the result.

In this use case, which could be used for insurance or loan qualifying checks, no data has left your device, but the provider you’re working with has what they need to offer you the best rate as determined by your circumstances.

And because it hasn’t left your device, your data 100 per cent private, while still being shared in ways that benefit both you and companies dealing with you.

Differential privacy is so 2016. Private sharing is the future – and you heard about it from digi.me first.