MEF Global Consumer Trust study 2017: all hail the rise of the savvy user

A new influential report on consumer trust has found heightened awareness of privacy issues is leading to encouraging changes in behaviour. The annual Global Consumer Trust study from Mobile Ecosystem Forum found that privacy is the biggest trust-related concern for 16pc of those interviewed. Growing awareness of privacy, security and identity issues is also prompting … Continue reading MEF Global Consumer Trust study 2017: all hail the rise of the savvy user