Tag Archives: sharing

Why what big data knows about you is not scary

An article about 21 scary things that big data knows about each and every one of us RIGHT NOW caught my eye this week, but I didn’t find it as creepy as the author did – in fact all I could see were the possibilities.

The article, as you would expect, goes on to list all of the ways we’re leaking data constantly in our everyday lives, some obvious, some not so well known.

So while most people are aware that Google knows what they’ve searched for, they may not be so aware that the search giant has also assigned each of us an age and gender, based on those searches and other tracking. (As previously discussed, this is over the creep line of what is acceptable for most people, and is certainly one of the factors behind the millions of people who’ve installed ad-blocking devices on their computers.)

Facebook, on the other hand, has a pretty good idea of how healthy or otherwise your relationship is -as well as how intelligent you are, and how satisfied with life.

Those cat pictures you’ve uploaded to the internet mean, thanks to geo-tagging, that anyone who wants to can work out where you live, while your phone also knows where you live and work.

Author Bernard Marr concludes by saying: “This is actually just the tip of the iceberg. As we dive deeper into the benefits big data can provide to us, we’ll also be happily coughing up more and more data. The iPhone Health app, for instance, can collect data about all kinds of intimately personal things about your health.

“It’s up to us, as consumers, to be aware of what we’re giving away, when, and to whom.”

Well, yes – awareness is one thing, but it’s also unarguable that using free and ubiquitous services like Google and Facebook, which are so involved and important to our lives these days, is impossible without handing data over.

But I’m digressing slightly, because my main reaction when I read that list was simply wow. Amazing. What great things technology can do these days.

If it’s creepy at all, it’s because all that information about me, and you, and everybody else is collected externally by hundreds of different companies, and we can’t access it or use it for ourselves in any meaningful way.

But the data itself? The insights it gives into my life, thoughts, interests and purchases? That’s fascinating and insightful – and if all in one place would give me a unique picture of both who I am and what I show to the world.

So it’s not the data that’s creepy, it’s how it’s taken and where it ends up. So that data, under your control in your digi.me app, would be a thing of beauty and wonder – and it’s not just a pipe dream, it’s a working reality that is coming soon!

 

What is your Wimbledon Tennis Pose?

Friday Fun: Tennis Poses

The Wimbledon tennis season for 2015 is well underway and no matter who you are supporting it is good to have fun in the sun. When you watch the tennis you sometimes see people dressed as their favorite tennis stars whilst watching on center court but not everyone is fortunate enough to get tickets so we thought why not bring the center court fun online.

Our Friday Fun session today is one to get you looking and feeling like a tennis pro! Get your cameras to the ready with a friend and put together your best tennis poses… If you want to really get into it why not dress up like your favorite tennis star!  Post your picture on Facebook, Twitter etc with the hashtag #tennisposes #wimbledon and let’s see what fun we can all create!

And as a bonus bit of fun, leave a comment for us telling us who you think will be in the men’s and women’s finals.

Wimbledon for your sporting heroes

Sporting Heroes and Hashtags

We all have our sporting heroes and the next couple of weeks bring us plenty of sports action with Wimbledon and the Henley Royal Regatta followed by the British Golf Open and much more!  We will shout and cheer for our heroes no matter what country we are in.  It will be an emotional roller coaster as we watch who wins and loses. We will probably share those emotions and moments with our friends online as well.

These days you can’t watch a sports event without a hashtag being present on the TV but did you know that when you tag your updates with those hashtags more people see them? Why not think about using #wimbledon and #murray if you are an Andy Murray fan.  Hashtags work on Facebook as well as Twitter.  Many people forget that this is the case.  The change happened on Facebook late last year and mostly I see companies using it but when fans use it and get behind their sporting heroes it is so much more effective.

One day we hope that digi.me will be your personal data hero and maybe you will even hashtag us! Tell us what we can do to be the best that we can be and turn us into your hero app!

Friday Fun: Muddy Boots

Every time it comes round to things like the Glastonbury Festival in England it rains! Tents get flooded and everyone gets out their muddy boots.  This year is looking like it may follow suit!

We thought it might be fun for everyone to share their muddy boots pictures from  Glastonbury any any other fun festivals that they have attended this year and in previous years using the hashtag #muddyboots

If you can’t make it this year you can still take part, just download digi.me and search for glastonbury and save those muddy boots pictures from last year.  It’s amazing how fun and different muddy boots can be from different festivals and even different countries. Let’s see what fun ones turn up! We’ll retweet and share our favourites!

5 Top Tech Tips for Festival Goers

We know how much everyone loves a good festival and the festival season is now well underway.  You’ve got your wellies and waterproofs but you are after a few tips for how to handle your tech for the festival season. Do not fear, digi.me are here with some great tips for you!

  1. Batteries & Charging – You can’t rely on your phone battery surviving for an entire weekend of festival fun so let’s make sure you have plenty of juice whilst you are out and about. There are a few options but we love the external battery options as they are reliable and pain free. Alternatively you could choose to go solar! But be warned you may just be disappointed if it is wet and rainy!
  2. Rain Proofing – There are cheap options and fancy options… It really depends on how you use your phone. You could just put your phone in a sandwich bag and voila phone protected, or you could get a fancy waterproof case for it. There are a few around and they really aren’t that expensive and could save you a mishap or two!
  3. Photo’s & Videos – You are bound to take a few of these whilst you are out and about… but what happens if you lose your phone or worst case it gets stolen. (we hear it happens from time to time) Before you go back up your content from your phone, clear off any pics that don’t need to be on there and make sure you have enough storage space for those new pics and vids. Whilst you are out make sure you are backing up your images & videos to the cloud be that iCloud, OneDrive, Google Drive or somewhere else.  Now you have less chance of losing those pics.
  4. Sharing & Saving – You want to share your favourite images & videos with your friends so make sure you have your favourite social media apps downloaded to your phone. Check if your festival has wifi, it’s quicker to upload that way than on the totally jammed mobile networks. If you do have to use your phone to upload try 4g but if that is jammed drop your phone down to use the 3g network. Most others won’t have thought to try that. 🙂
  5. Reliving Your Festival Moments – You’ve just got back from your festival and you want to relive those favourite festival moments. Start up digi.me and sync your social networks. See what pictures and videos you shared and review those fun moments that your friends have tagged you in. You can even save your festival highlights to PDF or upload them to Evernote!

If you have some top festival tips share them with us on Twitter and we will retweet the best of them over the course of the festival season!

Sharing – change in control needed

Sharing today is generally seen as positive, but is also associated with negative aspects around privacy. If the negative aspects are not fixed sharing will slow and cease to the detriment to everyone, but there is a solution that will increase benefits to individuals, businesses and society as a whole IF there is a change in control – from business control to individual control.

Sharing is positive because it creates new services and functions that can help individuals, businesses and society as a whole. Sharing has grown through database marketing in 80s/90s; social media in the mid-00s; wider Software as a Service (SaaS) services since; and will grow exponentially more as individuals embrace the Internet of Things (IoT) – provided the “bad” can be controlled.

The negative is privacy; along with the increased sharing of information has always come concerns with regard to privacy. If we look back to the introduction of what might be termed database marketing in the 80s, increased privacy concerns led to the introduction of check boxes on forms stating whether businesses could use the information for other purposes. Today we have dramatically increased the personal data that is shared, both explicitly and hidden, whether that is social media, other web/SAAS services, monitoring of clicks and the like – and with that has come heightened privacy concerns.

The web related privacy concerns have grown ever more over the last 6 years, with greater numbers of people reducing/changing their social media use (or using more private channels), using Do Not Track, Ad blockers, ’going dark’ and other methods. The concept of the “creepy line” is well embedded now within society. Unconstrained and uncorrected, this will lead to a reduction in sharing, curtailing the positive benefits, and crippling new concepts such as IoT, which depends on greater levels of sharing.

This reduction in sharing leads to a discontinuity with dramatic effects. Not only will the Internet of Things be stillborn, but innovation in providing services based on personal data will stall across all domains (personal communications, commerce, health, etc). This will have a dramatically negative effect on businesses, but also individuals and society as a whole.

A BCG report “The value of our digital identity” states “The quantifiable benefit of personal data applications can reach €1 trillion annually to EU-27 by 2020  – with private and public organisations reaping about a third of the total, and consumers the rest” and then on goes on to say ““BUT much of this potential value will fail to materialise if consumers act to restrict the flow of personal data.”

How do we solve this problem and allow, even encourage, greater sharing? The current trajectory MUST be broken and restarted following a different approach in order for the full promise of personal data, inc. the IoT, to be realised

Change in control

There is a perception that there is so much data that it is currently infeasible for individuals to control it in a meaningful way with the information technologies available today, but our aim must be to provide that much needed control.

There are many suggestions for “personal data stores’ or “personal data lockers” and similar, hosted by third parties, to help individuals gain some control over their data. However, these all suffer from a number of issues: control is still via third party; the stores only hold a subset of data which means there is no overall control, no interoperability between different stores and no single point to access; holders of individual’s personal data (e.g. Facebook et al) often don’t allow access for retention by third parties. At best these systems are a band aid to the control issue and provide limited immediate benefits to individuals, severely limiting take up.

However, there is another approach – one in which the overall architecture is different, but at the same time familiar. By approaching the issue of privacy from an alternate architectural viewpoint, it is our contention that many of the problems are mitigated and contrary to there being an additional cost to privacy, there is in fact the reverse: an additional benefit to everyone involved with the new architecture, individuals, businesses and society alike – and at reduced cost.

The fundamental architectural difference is to return ownership and control of personal data to the individual, rather than the control being held exclusively by business

Personal control – the ultimate solution

Personal control is a simple change in perspective:

– Others don’t own your data – you do.

– Others shouldn’t hold your data – you should hold it yourself

By changing the view, this simple insight solves the privacy issue for individuals and the ability of businesses to access that data through user permissions.  This view, and the understanding that underpins it, has been developed by the company digi.me (formerly SocialSafe) in the UK, in a program of work that was initiated in 2009.

Having first downloaded the digi.me software to your device, the software works by retrieving your data directly to your digi.me library on your device – not touching anything else along the way, not the digi.me servers, not anything. A 100% private library of all your data, fused and normalised – social, financial, utilities, purchases, health, leisure and much more.

The digi.me user interface then allows the user to do more with their data, 100% privately, never losing it, and keeping access forever. It helps them be more engaged, have more fun, and to do more things, better – all locally and immediately, thereby giving that crucial incentive to start the process of regaining control of their data.

So digi.me is your librarian, but also extends to being your postman. The postal service is where digi.me controls a certificate system that allows other apps, web sites, etc. to ask the user for permission to see aspects of their data for a specific and permissioned purpose. If the permission is given by the user based on their perception of the offered value proposition, the digi.me app sends the permissioned portion of the ‘rich data’ to the requesting entity. This is summarised in the diagram below and in more detail in a video at http://digi.me/video

(Note: Whilst this architecture is different in that the individual owns and controls all their data, it was noted above that it was also familiar – that is because it is exactly what businesses do. Businesses hold all their own data – and then use local and remote apps to extract greater value. The individual is like a business with all the data available today – it should therefore not be a surprise that the solution is a familiar one!)

Conclusion

So by holding all their own data, individuals regain control and can do more with their data themselves and importantly can decide who they share that data with, what elements are shared, when, for what purpose – in this way the sharing economy can overcome the discontinuity posited above.

(Note: In my previous post I noted that we should define Privacy in the digital age as the “Ability to control your personal data, including who you share it with, when and for what purpose”. By owning your data you are then in control of your own privacy.)

Friday Fun: You and your passions

Everyone is passionate about something.  Here in the Digi Me office our team really have a range of passions and interests ranging from music and films through to extreme sports such as diving and rock climbing. We all share pictures and updates about those things that we are most passionate about!

This week we want you to share your passions with us!  Go into Digi Me and search out one image that really sums up what you are passionate about and share it with us!

You can share your picture either through Facebook or Twitter or just drop a link to it in the comment box below.  If we get 10 responses we will share some of our teams pics with you in return!

Digi Me Newsletter: Feb 2015 – Sharing

Now that we are well on our way with our rebranding many of you who are already registered for our newsletter will find our latest news and content has just landed in your inbox.

Read the Newsletter Here

In case you missed it or would like to register for our newsletters just click here!

 

Sharing the Things You Love

Often we talk about sharing in the context of social media but rarely do we attach emotion  to what we are doing.  What many people forget is that in order for social media to be effective emotion is what binds us to great content.

This weekend is Valentines weekend and we are all thinking about sharing something with the people we love the most. Capturing the moment is almost as important these days as sharing the moment in the first place.

Here are some top tips on how to capture those special moments in pictures so that you can share and save them online forever.

  • Instinct – Sometimes you just know that the moment you want to capture is coming up. Trust your instinct, get your camera/ phone out and snap away.
  • Trust – Build up a relationship with the person in front of the camera and you will get much better shots.  Get to know the person and what they feel comfortable with. Make them feel at ease by talking to them about things that they have a passion for.
  • Patience – Often especially with animals you need to be patient and just wait for the moment to spring up for you to capture it perfectly. You may take 50 pictures but the one you have waited for is often the very last one you capture.
  • Story Telling – Every picture tells a story.  Share the story by putting a series of images together.

When you have got that perfect picture you want to share it with your friends and family.  If you have an image story why not use the gallery options to show multiple images which tell your story!

To ensure you never lose the moments that you shared on social media download Digi Me and save those moments forever.

5 Top Social Media Tips for Christmas

If you are anything like me then you will find that you never have enough time in the day to do everything you need to get done and be online 24/7.  So how do you work around this problem?

Whether you are on social media for work, or just to keep in touch with friends and family, these tips should be useful.

  1. Share Historic Content – If you don’t have the time or opportunity to capture a moment or come up with something fun and pithy why not look back at what you were doing this time last year? Often you find great ideas or even great content that is still worth re-sharing with your friends and family! (Digi Me has this built in so why not give it a go.)
  2. An Image Speaks Volumes – Images are often more powerful than words… When wishing your friends and family Merry Christmas or Happy New Year why not say it in words… Find your favourite Christmas Card or capture a festive scene whilst out shopping and save it for the big day!
  3. Instagram Christmas Dinner – Why not share your Christmas dinner with others? After all social media was originally thought of as sharing what you ate for lunch.  Have some fun and virtually toast your friends, family or colleagues!
  4.  The Gift of Giving – Often people forget that Christmas time is a time for giving back.  Why not share your favourite charity’s Christmas message or donate your social media channels to these causes?
  5. Rushing From Here to There – Christmas day can be busy and stressful. How can I fit all these ideas into my day and make them happen in a timely fashion?  Why not schedule your content.  Facebook has the option built in and you can use services such as HootSuite or Buffer to schedule your content.  These are invaluable when you just don’t have time to think on a really busy day. Just remember to look back after so that you can see all those nice messages and reply to those really important ones.

If you found these tips useful please share them!