How can brands restore user trust?

Trust is one of the most contentious and debated words, alongside privacy and identity, when talking about data and the digital economy. The purpose of this thought piece is to present a concept which presents itself when the user has access to their own data. An assumption, ahead of thinking about trust propositions, relates to … Continue reading How can brands restore user trust?

NHS Deepmind and the need for transparency in personal data use

The NHS Deepmind deal has been heavily criticised by the Information Commissioner's Office (ICO) for serious privacy erosion that fell foul of the Data Protection Act The deal, which shared NHS patient data of 1.6m people with Google's AI company Deepmind, had "several shortcomings" including that patients were not adequately informed that their data would … Continue reading NHS Deepmind and the need for transparency in personal data use

Only trust can set data free – but with power comes responsibility

Trust is key to living life online - but the actions of some threaten the peace and security of the rest of us. In the same week a survey of US web users found that almost half of households had a user who had been deterred from shopping or banking online, or posting on social … Continue reading Only trust can set data free – but with power comes responsibility

The Internet of Me: something we can (and do) all agree on

Unity on identifying key emerging IT trends is something of a rarity, but everyone is singing from the 'People First' hymnsheet at the moment - and we're at the very forefront of the revolution with our Internet of Me forum. We'll get to the who in a minute, but the obvious question is why, right? … Continue reading The Internet of Me: something we can (and do) all agree on