Oh dear, looks like someone forgot how to send a private message on Twitter… Or did they?
Actor and comedian Rainn Wilson – star of the hit US TV show ‘The Office’ – has ended up in a bit of a spicy situation after what he thought was a DM sent to his assistant turned out to be a very public tweet. Rainn Wilson’s Twitter timeline appears to show him telling his assistant that he’ll accept an offer to promote American fast food chain Del Taco, despite not being too fond of them. Following this was an apology for the not-so-private message and then a promotion for the tacos.
His timeline looked a little like this:
At face value, it looks like he genuinely made a mistake. However, given the fact that this story is now being posted to numerous different social media/tech sites, the Del Taco brand has gained more column inches than it would have originally hoped for from just being tweeted about by a well-known actor on Twitter. Was this an honest mistake by the Rainn Wilson, or was this the plan all along? As they say, there’s no such thing as bad publicity, and $12,000 does seem like an awful lot of money to spend on getting one person to tweet about a product. Your guess is as good as mine.